Origin Story

Round3 (formerly Critique) was featured on INnovators With Dr. K. in April 2016

Round3 (formerly Critique) was featured on INnovators With Dr. K. in April 2016

The initial idea for Round3 came about in 2012 by company co-founder Tiffany Roman. Frustrated with forced threaded discussion forums commonly used in online education, Tiffany wanted to provide her university students a meaningful way to engage with each other asynchronously online. Providing her students with authentic project-based work, she used Google Sheets to create a feedback tool for peer discussion that worked so well, she convinced her colleague, Matthew Callison, Round3's co-founder, to pilot the tool within his online and face-to-face courses that same year. The success of the tool was so promising, the co-founders published an article, The Art of the Online Critique, in the ISTE magazine Learning and Leading with Technology in March/April 2014. 

In fall 2015, wanting to make an even bigger impact on education, Tiffany and Matthew decided to turn their online peer feedback platform into a business and applied to participate in B-Start, Bloomington’s first preaccelerator program for startups sponsored by the Bloomington Economic Development Corporation. With no money, the co-founders were able to validate a $100 million market through pilots with IU Kelley School of Business, University of Notre Dame, and University of Oklahoma using a prototype they created for free in Google Sheets. Ultimately Round3 won the B-Start “Pitch Day” Competition in December 2015, and several months later was selected as co-winner of the Clapp Idea Business Plan Competition.